Career development series: Top 5 Marketing Tips to Leverage LinkedIn to Grow your Business

There are a number of different ways to grow your business online and it can be very overwhelming with all the different tools and resources that are available for yourself. But there’s one critical tool – LinkedIn, that you cannot afford to overlook. And that’s why in this post I want to share with you my top 5 marketing tips to leverage LinkedIn to grow your business.

There’s a lot of great tools and websites out there that you can use on social media, but LinkedIn is really the main you want to grow your business. We all want more leads, traffic and sales, but there’s a different approach when you use on LinkedIn in order to get those leads, traffic in sales. And the great Zig Ziglar has a great approach to it. Once Zig said: “You can have everything you want in life, If you’ll just help other people get, what they want in life.” And I think that’s a great quote and a great message for all areas of business in life. But it comes specific to the using LinkedIn.

When I first started using LinkedIn, I was overwhelmed like a lot of people with social media.  There was Twitter or Facebook, YouTube blogging, everything was happening online and there’s still a lot of sites coming out. I started looking for instructions and tips on how to work with this arsenal of tools. But a good mentor and friend of mine suggested that I actually get on LinkedIn and focus my opportunities there. It was he who advised me to pay attention to LPWS resume and Linkedin profile writing services, which not only specializes in the sale of its oservices, but also contains many useful tips and information for observation. And within a couple of short years I had built a multi-million dollar business while leveraging pretty much only LinkedIn.

put LinkedIn on resume

Top 5 Marketing LinkedIn Tips

And here are the top five things that I did to grow my business:

  • Make sure to complete your profile
  • Make sure to connect with everyone
  • Make sure to endorse and recommend others
  • Make sure to create your own targeted LinkedIn group
  • Make sure to optimize your profile for search rankings

Point number One. Make sure to complete your profile. So a lot of people set up their profile. They maybe fill out half of it or maybe even completed a hundred percent based on LinkedIn terms. But you’ve got to really make it compelling, add advanced applications, tell people who you are, who you helped and how. You helped them and really just share your story throughout your entire profile so complete your profile.

Number two. Make sure to connect with everyone. Don’t just connect with your personal connections that you already know, but start branching out and reaching out to new people that you want to connect with: people in your industry, other leaders people in your local market. The more you connect with interesting people and people you don’t know, the more your opportunities are gonna expand and grow.

Number three. Make sure to endorse and recommend others. The best way to receive endorsements and recommendations is to give them first. So just start going through some of your close friends and colleagues and start endorsing them for the skills that they have and recommending them leave nice little messages on their profile. That are like testimonials, so other people can see. How good of a job they really do in business.

Number four. Make sure to create your own targeted LinkedIn group. I created a group called the Sports Industry Network and now has over a hundred thousand of the top sports executives from around the world. This allows me to have more influence in the sports industry. It allows me to send a message. Once a week to all 100000 plus members getting me more traffic, more leads and more sales for my sports company. So make sure to create your own special group.

And number five. Make sure to optimize your profile for search rankings. So just like you would make on Google if you want to optimize your website for keywords. You want to do the same thing on LinkedIn. People are searching every single day for experts, for thought leaders, for consultants, for freelancers to hire, to sell problems in their business. So, you want to make sure, you add specific keywords throughout your entire profile. Once you do that, you’ll start to see your profile and your name move up the rankings on LinkedIn.

So I’ve got an action step for you what I want you to do right now is head over to your LinkedIn profile, go log in right now and follow these five steps I just shared with you. So make sure to use this step by step guide on how to optimize your profile with the exact tips I share with you today. Everything you want in your business: more leads, more traffic, more sales, more exposure, more recognition – it all starts with growing a stronger network.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *